|BURKE, BARTHES, BERLIN AND THE COMMUNAL CONVERSATION OF BUSINESS BLOGGING - Ewy, Jared Russell|
s a business composition professor or one of their students, you are most likely already engaged in intensive web and weblog writing lessons. I hope to add to what you're learning because the job market demands creative content providers who understand how to build and maintain an online community. Using rhetorical theory, composition philosophy, practical analysis and personal experience, I'll incorporate into this thesis an easier way to utilize the blog, and therefore a way to maximize exposu...
Keywords: blogging; business writing; composition; corporate communication; digital marketing
|Corporate Communication Map, CCM / Landkarte der Unternehmenskommunikation - Lars M. Heitmüller|
Aim of this map is to provide a visual overview about the corporate communication, a kind of ‘Corporate Communication Framework’. ---> Via mouse click on page 13, the map jumps to the embedded models and sources. The interactive model works best as a downloaded PDF in Acrobat Reader.
Keywords: PR; communication; media; overview; marketing; theory; strategy; map; communication; pr; visual; visualization; public relations; marketing communication; communication management; corporate communication; conceptual model; overviewism
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